Thanks to a tip from Mississippi PT over on the WIR boards, I bought this toothpaste at RiteAid. They are $2.99 each and there was a $1 coupon in the June 1 P&G insert. That makes them $1.99 and you can submit for a $2.99 rebate through RiteAid - $1 profit! I did this once in my name and a second time in DBF's name. Thanks Mississippi!